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Social star!

PROUD: Bieneosa Ebite

AN ENTREPRENEUR on a mission to help organisations connect with the UK’s diverse communities has won a coveted business award cementing her place as one to watch.

Bieneosa Ebite, from south London, was named Social Entrepreneur of the Year at the Future 100 Awards sponsored by Ernst and Young, after making the right impression with the public relations firm she founded in 2007.

The honour is bestowed upon business owners aged between 18 and 35 who demonstrate entrepreneurial flair while contributing something valuable to society.

Bright Star PR helps bridge the gap between organisations and diverse communities. It helps clients like the Home Office, Oxfam, Costa Coffee and the Office for National Statistics tell their story, raise their profile and connect with specific markets.

Awareness

Ebite said: “There is a lack of awareness about diverse communities on many levels.

“There is a huge audience out there of different cultural backgrounds that really UK businesses are not making the most of in terms of reaching them, engaging with them.”

The 34-year-old communications expert, who guest lectures at Bournemouth University, was inspired to set up Bright Star while working at money transfer business Western Union because “for me that was the first time I’d seen a business in the UK proactively looking to engage with Britain’s cultural community.”

Her role at the university involves encouraging undergraduates to “think about how they can incorporate the diversity of the UK in their campaigns they may undertake in the future when they become PR or marketing practitioners.”
She added: “I am extremely proud to be a recipient of the Future 100 Award. My passion for diversity and communication underpins my commercial offering, so it is extremely rewarding I am able to play a small part in helping to foster an understanding of diverse communities and in bringing people together.”

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