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South African man fired after racist video goes viral

RACIST RANT: The South African man was rejoicing at the lack of black people on a beach (Image: Adam Catzavelos)

A SOUTH African man has reportedly been fired from his family business after a video in which he filmed of himself using the offensive k-word to refer to black people went was shared across social media.

A video of Adam Catzavelos filming his delight at the lack of black people at a beach was recently discovered and shared widely online.

In the footage, Catzavelos said: “Not one k***** in sight f****** heaven on earth.”

Offended social media users shared the clip in a bid to hunt down the man in it.

Eventually his identity was revealed to be that of the husband of Kelly Catzavelos, a merchandising director at Nike, South African publication Times Life reported.

The outrage caused the sportswear company to distance itself from the video and its subject.

In a brief statement published by Times Live, Nike said: “Nike opposes discrimination and has a long-standing commitment to diversity‚ inclusion and respect. We believe in the power of human potential in everyone – of every race‚ religion‚ nationality‚ gender and sexual orientation.

“We can also confirm that Adam Catzavelos is not a Nike employee.”

Reuters has reported that some Nike stores in South Africa were closed today in what is believed to be a response to the backlash.

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