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SpotOption: Moving the trading industry forward, part 1

ONLINE TRADING has become a significant force in the financial services industry over the past two decades and one company has risen to a point of prominence when it comes to providing technical solutions and cutting-edge software for traders, professional and amateur alike.

That company is SpotOption, founded by Pini Peter in 2008. Since its humble beginning, SpotOption has prided itself on providing specialised, white label trading solutions software for a significant portion of online trading industry leaders. What this means is that SpotOption provides the software engine that powers the trades while the vendor is free to brand the service as its own.

WHAT DOES SPOT OPTION DO?

SpotOption was conceived by Peter, who had a goal to create the most reliable trading platform possible. Over the years, more services have been added as the company strives to keep pace with technology’s eternal evolution. For a trader, it’s a one-stop solution for whatever they need to do, a web-based product that includes a content management system (CMS), front-end interface, trading engine, risk management module, and the capability to process payments. At the moment, the company is working on the introduction of blockchain technology to the software, which provides bleeding edge security for accounts. That will be discussed in more detail.

A TRADING ENGINE AND MORE

Vendors and traders who choose to employ the SpotOption trading engine should know this is no bare-bones service. Once your account is set up and running, you’ll be able to choose from a variety of financial assets like stocks, futures, currencies, commodities, indices, and more. Anyone who has dabbled in online trading with an inferior software interface realises all too intimately how frustrating it is to be limited from quickly switching from making a stock trade to entering a Forex position. For vendors, the Customer Relationship Management (CRM) module can help grow your business more than you might realise.

For those not completely versed in the value of CRM, a short review is in order. Essentially, the CRM module allows a vendor to access a client’s activity with ease. It’s all about analysing data. By analysing a particular client’s trading patterns, account balance, and other activities within the trading environment, it becomes easier to target which additional products or services he or she might be interested in and willing to trade on. The bottom line is that information is money and SpotOption’s software has put a lot of time and effort into insuring that their customers have access to the best platform to be found.

UNCLUTTERED VISUAL LAYOUT

Is there anything worse than a trading platform so cram-packed with options, charts, and miscellaneous information that it looks like the cat threw up on your screen? That’s a rhetorical question. Of course there are worse things. Slamming your finger in a car door is one. But for a professional or serious hobby trader, a poorly-designed trading interface ranks right up there. One of Peter’s goals from the beginning was to de-clutter the visual impact of a SpotOption trading screen. Tracking price, locating trades and then entering and exiting them should be an exercise in simplicity, not a bout of whining frustration.
Trading is hard enough fighting the market without having to do battle with your platform also. Some might even call the graphics basic, but there’s a time-tested reason for that choice. Simple is good. The point is not to impress traders with artistic design skills. The point is to make it as simple as humanly possible to execute trades. That’s why they call it trading. Anything that distracts from that ultimate goal is superfluous.

Part 2 of this article will be published at 5pm GMT tomorrow.

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