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Steph Curry and his team top the NBA's best-seller list

TOP OF HIS GAME: Steph Curry of the Golden State Warriors NBA team

TWO-TIME NBA Champion and two-time Kia NBA MVP Stephen 'Steph' Curry once again captured the top spot on the National Basketball Association’s list of most popular jerseys in Europe, the NBA announced today.

Highlighting e-commerce sales on since October 2016, the list again features three-time NBA Champion and 13-time NBA All-Star LeBron James at No. 2, with 2017 NBA Champion and NBA Finals MVP Kevin Durant climbing from No. 6 to No. 3 since last season.

The list of most-popular team merchandise remains the same since October 2016, with the Golden State Warriors maintaining the top spot, followed again by the 2016 NBA Champion Cleveland Cavaliers and the Chicago Bulls, respectively.


1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Russell Westbrook, Oklahoma City Thunder
5. Kyrie Irving, Cleveland Cavaliers*
6. Kawhi Leonard, San Antonio Spurs
7. James Harden, Houston Rockets
8. Isaiah Thomas, Boston Celtics*
9. Jimmy Butler, Chicago Bulls*
10. DeMar DeRozan, Toronto Raptors


1. Golden State Warriors
2. Cleveland Cavaliers
3. Chicago Bulls
4. Los Angeles Lakers
5. New York Knicks

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