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Tributes pour in for Jon Daniel


INDEPENDENT CREATIVE director, designer and columnist Jon Daniel died earlier this month following a short illness.

He was 51.

Daniel was the brainchild behind the hugely influential AFRO SUPA® HERO, an exhibition at the V&A Museum of Childhood built around his personal comic collection. He branded the exhibition, created the merchandise and a book soon followed.

Here his friend and former colleague Patrick Vernon pays tribute to the much loved creative director.

"Jon, or Jonny to his friends and family, was an award-winning creative who was classically trained as a graphic designer.

He worked primarily as an art director for many of London’s leading advertising agencies, in a career spanning over twenty-five years.

Jon co-founded and served as Executive Creative Director with two creative companies - Headland; a creative partnership and ebb&flow, a boutique branding company that produced work for a diverse range of corporate, cultural commercial and governmental clients including the Mayor of London and the GLA; Greenpeace; and ground-breaking charity, keep a Child Alive, co-founded by Leigh Blake and internationally renowned recording artist Alicia Keys.


It is this rare wealth of experience that enables Jon to deliver strong strategic and creative brand ideas, vision and direction across all and any media platforms and environments.

Jon leaves behind a huge body of work creating campaigns and branding for many of the UK’s foremost black organisations and individuals such as various election campaigns for OBV; chart topping rappers like Ms. Dynamite; Colourful Radio; Black Cultural Archives; Soul II Soul and the Mary Seacole Appeal Committee and was a popular columnist for Design Week magazine.

He also worked for the late Tottenham MP Bernie Grant on a campaign for reparations designing a High Court writ to the British Museum requesting the return of the Benin statutes and other artefacts from Africa.

I think one of the briefs Jon was most proud of working on was with George Clinton, his all-time hero, doing the branding of the reissue of the classic album ‘Chocolate City’ which was first released in 1975.

RARE EXHIBIT: One of the items from Daniel’s influential Afro Supa Hero exhibition

I can remember meeting Jon and George Clinton outside Parliament over 18 months ago. I later did a spoof post on Facebook and Twitter that we created a new political party called the P-Funk Party with a manifesto.

I had already assigned Jon the role of Minster of Propaganda and Funkletecy (some people believe this was true…and after Brexit why not?)


His last creative job a few days before he became critically ill was a logo he designed for the Windrush 70th anniversary celebrations and Windrush Day.

As a child of the Windrush Generation it is only fit and proper that his logo is adopted for all celebrations about the Windrush in 2018.

Jon Daniel (1966-2017) is survived by his wife Jane and two sons Noah and Gil.

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