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TV Girl Swaps Screen For Christian Charity Role

POTENTIAL: ITV news presenter Genelle Aldred

POPULAR NEWS presenter and former TV weather girl Genelle Aldred is swapping life on screen to work for Tearfund, one of the world’s leading Christian charities.

Genelle, who is a familiar face on Good Morning Britain for ITV News Central in Birmingham, is heading to London to work for the global charity where she will be head of digital strategy.

She told The Voice: “It was quite strange how it all happened – I was invited to take part in a Tearfund focus group, which I really enjoyed. I looked at their website and just saw the job on offer. I thought to myself ‘That’s the job for me,’ so I applied straight away. You could call it divine intervention.”

Divine intervention is very apt, since Genelle’s father Bishop Dr Joe Aldred is a well-known BBC broadcaster, ecumenist and author, and she admits that altruism is probably a family trait. Mum Novelette is a trained counsellor and psychotherapist.

“I know news is important, but I feel working for a charity like this has a really different kind of importance and I feel I have got to the stage now where I want to give something back,” added Genelle, who like her dad, is also a published author.

“It’s a massive change for me, but it’s something I’ve been thinking about for some time and now I feel the time is right.”

A deeply committed Christian, she said: “I believe that every person has a purpose, a reason why they are here, and it’s about having enough confidence and strength to make sure you fulfil your potential.”

Genelle’s secure and happy upbringing was shattered as a 19-year-old when she endured the ‘emotional torture’ of having a stillborn daughter, Sade Rose.

Naturally, the experience has haunted her and only last year she felt compelled to write about it in her empowering book Confidence and Strength.

At the time she said: “I didn’t write it to depress or scare anyone, but I know there are thousands of women who have been through this and have never spoken about it.”

Jane Pleace, Tearfund’s global fund raising director, told The Voice: “We are hugely pleased to welcome Genelle to Tearfund. She brings with her a wealth of experience from the ever-changing world of media. We’re looking forward to working with her and to learning from each other.”

Tearfund, which has a worldwide reputation for responding to disasters, works through local churches on a global basis, unlocking people’s potential to help themselves out of poverty.

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