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Venus Williams aces her business

BEING IN business has helped Venus Williams to appreciate her endeavours on the tennis court.

The 38-year-old, has 49 WTA titles and is a seven-time Grand Slam singles winner. But having started lifestyle brand EleVen in 2007, she recently admitted that her proclivity for entrepreneurship had more benefits than she saw coming.

“It helped me appreciate [my tennis] because it doesn’t matter what business you start, you start at the bottom and at tennis at least I’m at the top and I can hopefully stay here,” she told Sport360.

“In entrepreneurship, it’s a lot of work and I’ve done a lot of my work already 30 years ago as a child, so in any case, I love everything that I’ve attempted, that’s why I do it.”

Talking about how unique her life was, she added: “It’s not for everyone. Not everyone is going to be able to play professional tennis and run a business, too.

“I think that’s definitely an exception. I would just say that anything you put your mind to, you can do. Being an entrepreneur is about managing risk and being able to experiment in a way that is sustainable. So the new definition of entrepreneur is completely different than what it used to be.”

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