HOT STUFF: (From left) Ammo Talwar and barista Miranda La-Crette with customers Yinka Fadeyi and Cassandra Wiggan at the launch in Harvey Nichols
TINS OF of Jamaican Blue Mountain Coffee (JABLUM) are now gracing the shelves of one of the UK’s top stores – Harvey Nichols - after a group of coffee lovers came together to market it.
Set up as a co-operative, the Birmingham-based House of Blue Mountain (HoBM) hopes that this Olympic year will be the start of an opportunity to bring many more high quality Jamaican products into the UK.
Known as the champagne of coffees, JABLUM is 100 percent pure. It is the only packaged coffee produced at the historic Mavis Bank estate in Jamaica where the mist from the Blue Mountains protects the coffee beans from the searing Caribbean sun.
It will now be sold at all seven Harvey Nichols stores across the UK, with the first official launch in Birmingham’s Mailbox store being declared a great success.
HoBM expert coffee maker barista Miranda La-Crette demonstrated how to make the perfect cup of coffee, while expert chocolatier Paul Wayne Gregory has created a line of Blue Mountain coffee-infused chocolates, which are on sale alongside the coffee in Harvey Nichols.
Ammo Talwar, one of HoBM’s directors, said: “Since Birmingham has signed a ‘Treaty of Friendship’ with Jamaica and is gearing up to host the Jamaican track and field team for the Games, while we also celebrate the 50th anniversary of Jamaican independence, we hope this will be the start of some good trading opportunities between the two countries.
“We are also building up a good longstanding trading relationship with Harvey Nichols.”
Fellow director Joan Blaney added: “I think it’s fair to say that JABLUM coffee isn’t a place, it’s a state of mind. It’s the spot where coffee drinkers feel they’ve reached when they’re savouring that wonderful, inspiring, energising first sip.”
A London tasting session will be held at Harvey Nichols in Knightsbridge, London, between 10am and 4pm on May 10.