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"We can all make it" says Queen Ameen ahead of showcase

HIGHER BEING: Queen Ameen prides herself on helping others

BEING AN up- and-coming artist is not easy. From building and monetising your brand to staying true to your art, it can be quite difficult for some – and artist and Muzikal Seduction founder Queen Ameen can vouch for that.

“I decided to create a platform that was going to help up-and-coming artists and build up their confidence, because it’s something I lacked when I was coming up,” she says. Queen Ameen has always had an interest in performing arts, from her days at college to her appearance on BBC One talent show The Voice.

“I appeared on The Voice in 2014, and I was so excited,” she recalls. “I went to Manchester and brought all my family, but when I did the audition, none of the judges put me through. After not getting through to the next stage of the competition, my confidence was really dampened. I thought to myself, ‘What am I going to do now?’

“It was there that I realised that I wanted to start my own platform – and that’s where Muzikal Seduction was born.” Muzikal Seduction was introduced to the world in March 2015, giving rising artists a space to perform with a live band for showcase events.

The showcases started in four different pubs in north west London – The Kings Head, Acton, The Heritage, Cricklewood, The Mason Arms, Kensal Green and Le Junction, Willesden Green.
These events were not profitable and were created simply with Queen Ameen’s passion, determination and love for uplifting, empowering and helping others.

“We’ve never received funding or sponsorship, and it’s all been from a small team and few resources. Through helping others, I’ve been able to help myself organically.” As a woman helping other artists grow, looking after her children, and managing her own career, Queen Ameen is a woman on a mission with no sign of stopping.

“I’m learning every day and growing as an individual about how things work best for myself and the small organisation I have. So far, it’s been great, and we’re now at a place where we’ve done two years in the pubs and now we’ll be hosting our event at the Jazz Café,” says Ameen.

“For us, it’s an achievement. There will be 500 more people than we’ve been getting, so it’s another challenge for us, because now we’re going bigger and better.” Muzikal Seduction’s Rising Stars Part 3 event landed a huge showcase at The Jazz Café, combining a mix of established and unknown acts to perform at the iconic venue.

The event will feature Kojo The Comedian and Mikel Ameen to Moelogo, Harmony Blues and many more. “Muzikal Seduction is a genuine platform that gives the opportunity for artists of all arts such as rap, song, spoken word, comedy and dance to be treated fairly and encouraged to shine,” she adds.

“Our main message is that we can all make it, we can all shine, we can all be successful – but unity is key.”

Queen Ameen’s journey has enabled her to develop her confidence both on the stage and behind the scenes. From giving advice and guidance to other acts, and pushing for the release of her very first single – all of this was achieved by using her very own platform.

“I have learned that what you give in life truly will come back in return and no matter what people may say, keep striving for your greatness,” advises Ameen. “My passion and purpose has unveiled itself and with the guidance of the Most High I will continue to move onward and upwards.”

Muzikal Seduction takes place on Wednesday (De- cember 20) at The Jazz Café, Camden, at 7.30pm. Tickets, priced at £15, are available on Ticketmaster/Ticket Web.

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