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Young entrepreneur makes online platform for designers

HARD AT WORK: Entrepreneur Joel Adebayo

A LAW student has set up a “platform for new creatives” which gives up-and-coming fashion designers a chance to showcase and sell their designs.

Fashion entrepreneur Joel Adebayo started up the new UK online fashion retailer, UTTER Couture, with the financial backing of the Government StartUP Loan fund, and is ready to take over the world with what he says is "a platform for new creatives".

Joel and his team are planning a BOXPARK pop up store in London Shoreditch which opens on the 11th of January 2015, and will feature some of the brands UTTER Couture works with for purchase.

The company already attracts ten thousand unique visitors a month and having only launched just over a year ago, UTTER Couture is already being sought after by major emerging brands.

With 38 per cent of sales coming from outside the UK and 62 per cent of sales coming from inside the UK, UTTER Couture is fast becoming a successful international and national fashion company, as they stock brands and attract customers from around the globe. They are also in the midst of developing the innovative Emerging Designer Project (EDP), which gives recent fashion graduates the opportunity to create a capsule commercial collection for UTTER.

UTTER Couture was inspired to open a store at BOXPARK in London Shoreditch, because they believe it will give an opportunity to the emerging brands stocked on their website, the chance to take their brand from the virtual and into a brick and mortar in a fashion forward city like London.

Joel said: "UTTER is for customers like me who love the stand-out pieces at good prices. It is also a platform for emerging brands, whose talented designers may not have otherwise had a chance at success in this saturated fashion world".

With a degree in Law and MSc in Politics, Joel had his eyes set on being a successful barrister, but as he delved deeper into fashion, he noticed that the high street did not possess the exclusive key pieces he desired at good for value prices. UTTER Couture was born out of this, and it is developing into a company that is in a lane of its own.

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