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Sharon Callix
Changes to Facebook

FACEBOOK IS still the most popular and influential social network available. It is for this reason it continues to be one of the most powerful and important platforms for marketers worldwide.

There are a large number of networks that are constantly looking for ways to improve their systems and come up with new features that can bring them one step closer to the higher-ranking places, which is why Facebook has been working hard to remain at the top by bringing in some great additions to the layout.

Here, I’ll tell you about the most relevant so you can use them to your advantage in your marketing campaign.

TAB APPS

The tab apps are different now because instead of images they are displayed in plain text and with drop down menus. It’s always important to keep an eye out on your apps tab.

PHOTOS ARE NOW BIGGER

Facebook has made sure your photos are much bigger when they are displayed on your timeline. This is definitely something that marketers need to take into consideration when working on their graphic campaigns. The power of an image can go beyond a thousand words.

NEW SNAPSHOT FEATURE ON MOUSE OVER

You’ll now be able to see various details when you place your mouse over the “this week” menu. This will allow you to get that info without having to do any further clicking. It’s always good when things are simplified for us.

THE ELEMENTAL SETTINGS ARE NOW IN A BUNDLE

Now you get the most relevant settings in a single menu so that you can be sure not to forget to tweak anything that is of true value.

POSTS TO PAGE VISIBILITY INCREASED

Now your fan pages will have a much more visible ‘post to page’ section that allow fans comments to be displayed in a larger frame. This is good but it also means you need to be more careful about what kind of comments are being left. You should keep things running smooth and always answer any posts that have any kind of criticism towards your business.

STATS ARE BETTER AND EASIER TO SEE

Now you have stats for all your activities and it has become a lot easier to keep track of your progress on the network. There are many things that you can do

THE ACTIVITY TAB

The activity tab now contains messages and notifications making it a lot easier to browse through all of them. Though these slight changes may seem unimportant, they really add up giving you easier access to all the relevant information you’ll need to work on.

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Above are some of the most relevant changes that people need to start paying attention to.

If you are in the business of Internet marketing, you’ll need to look at the subtle changes as well as the most critical and important ones. They will enable you to do things in a more efficient way.

The amount of time that you spend learning how to take advantage of every tool and every feature on Facebook is going to play a major role in how successful you are.

The more you learn how to do this, the easier it will be for you create campaigns that are much stronger. Never forget that keeping yourself updated on the latest feature releases and modifications will always put you one step ahead in the game.

Internet marketing is constantly changing because the technology involved will continue to change. The only to survive in the business is to adapt to those changes.

Sharon Callix
Award Winning Social Media Consultant, UK
Platinum Expert Author, Ezinearticles

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