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Sharon Callix
How to lose friends and alienate people on social media

LET'S BE honest, there are times when you flirt with the idea of temporarily deleting or muting a friend or associate on social media. From overwhelming amounts of reposts from other people or a bad attitude, we all reach our boiling point.

Below, you'll find a list of things to avoid if you want to maintain happy and healthy relationships online.

When you send automated messages to new followers of your page:
Nothing can be more impersonal than getting a new follower and greeting them with an automated message. You should take the time to reach these people using their usernames or don’t send a message at all.

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When you are constantly selling them something:
The problem with social media is that when you are always trying to sell something to your viewers they will start to lose interest and probably even unsubscribe. You need to make sure that you learn how to use inbound marketing strategies that will get people to want to purchase from you instead of forcing them to buy something that you are offering.

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Doing too much reposting:
When you repost too many times people are going to start thinking that you don’t have enough new information to share and this might lead to losing quite a few subscriptions to your page. If you plan to repost something, you should do it sporadically.

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Misleading posts:
Never post anything that is going to mislead people into thinking that they are going to be seeing something but thy end up landing in a completely different page. This basically means that you should avoid pretending you are sending people to an article about traveling to Hawaii, but they will end up at a sales page for sporting goods. This is the equivalent of rick rolling for social media.

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Saying bad words and being rude:
No one is going to take you or your business seriously if you are always using bad words and cursing at people for any random reasons. You need to maintain a good level of politeness and this is going to allow you to attract more people to your page.

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Being a Vaguebooker:
Do not be one of those people who continuously posts innuendos in hopes of getting attention from others. This is something that is really going to help you gain a fair number of people who will think of you as a spoiled and insecure person who is in need of constant attention. This is a very annoying thing for people to do on their personal pages and if you do it with a business page this is even worse.

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When you share chain letters:
Do not become one of those people who are always sharing chain letters and all kinds of information that is useless and actually leads to getting a virus installed on your computer. You should always do everything you can in order to avoid this kind of posts and you will be making a good contribution to social media in general.

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Not taking the time to say thank you:
When someone posts something on your page or send you useful information on something, you would be very rude not to thank them for it. This is something that is extremely important because it helps you establish a much better relationship with everyone who interacts with you in social media. You should always think of social media as an extension of real life and not just some kind of virtual reality that allows you to forget about being polite.

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Being a keyboard activist:
When you are always complaining about things that are wrong in the world, but you don’t take the time to make them right, you will be seen as a person who is only good at complaining but not at taking any kind of helpful action. Avoid this as much as you can and you will be doing much better with your social media interactions. If you talk the talk, you need to walk the walk.

Sharon Callix
Award Winning Social Media Consultant, UK

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