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Sharon Callix
How to make your business skyrocket with Facebook in 2015

HAVE YOU been using Facebook for your business needs? If not, you should really consider this platform if you want to see better results and more clients for your company.

Below, I give you some useful tips on how to get more engagement for your business.

Make sure you complete your ‘About Us’ section
Having a good and competitive about section is a sign of professionalism and gives a great first impression for the rest of your content.

Design a very attractive cover photo
Designing an attractive cover photo is essential because it will allow you to impact and engage visitors as soon as they arrive into your page.

Learn how to write headlines
A good and effective way to entice people to take a look at the rest of your publication and is an excellent way for you to convert those visits into hits for your personal website.

Keep the quality high
Being consistent and making quality posts is going to be one of the most useful tools at your disposal and you need to make sure that you keep the pace going strong.

Never sacrifice quality for quantity
You must always prioritise the quality of your work. If you feel like you don’t have a very good post to publish, then just skip that day and work on something better for tomorrow.

Learn to maximize reach
Your reach is extremely important and this means that you need to learn when to post your updates in order to make sure that more people get to see what you are posting.

Be professional and polite
Some people don’t realise just how important it is to be polite and to provide quality service to your visitors. Being professional means answering all kinds of questions even if they seem to be criticising your business. The most important thing is to always remember that people want to be treated with respect and they want to feel like their opinion matters.

Don’t get your personal feelings involved
Keep your personal opinions about political and social issues that are happening all over the world to yourself. If you start giving your personal opinion on your business page, you will get a lot of people to start perceiving you as an unprofessional person who is running a business the wrong way. Avoid this at all costs and you will be fine. It might be hard not to voice your opinion on certain topics, but that is what you have your personal Facebook page for.

Use Facebook marketing
You need to start investing in your Facebook efforts and the best way to achieve maximum results is to create good campaigns that you can monitor all the time. This is going to help you reach a higher number of people much faster.

Learn to split test your campaigns
If you want to get the best possible conversions for your business, you need to make sure that you create more than one ad campaign at a time and this is going to allow you to know what works better and what needs to be discarded for your following campaigns. This is the most popular tactic used by successful marketers all over the word.

Sharon Callix
Award Winning Social Media Expert
Twitter: SC707Tweets

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