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Sharon Callix
The top most common Facebook scams

THERE ARE many ways in which scammers operate on Facebook and a lot of people fall victim to these methods all the time.

There are some scams that should be seen as relatively harmless, but others are much more complex and can cause you to end up being tricked to make payments or give out personal information too.

In this article, you will learn the top most common scams active on Facebook now.

VIDEO NEWS:
This is quite common ploy, which has a very large success rate. Usually it will be a video that has a very catchy and intriguing headline. It could read something like “you won’t believe what she did when she found him with his secretary”. Once the person clicks the link, they will be redirected to a page that sends a virus to their computer. In some cases, there is no virus, but there is always the possibility that they will be sent to a link that was not advertised in the headline, which could be illegal or distressing.
What is good about this kind of link is that the user will learn their lesson the first time and they will not click on similar links in the future.

THE 'LIKE THIS PAGE TO SUPPORT' SCAM:
That is just one example of the way that scammers will usually fish for likes on photos. Other photos have titles such as, ‘like this page if you love Jesus’. These titles are used to get as many people to like the photos, in turn creating a databases of users for all kinds of purposes, which can sometimes be illegal.

THE BAD LUCK METHOD:
There are some scammers that come up with campaigns that usually target users based on their superstitions. This means that, in many cases, people will fall for ultimatums like, ‘if you don’t share this photo you will have terrible luck for 10 years’. Sharing the photo contributes to the scam, allowing other scammers to gather information without knowing it.

There will always be scammers online, while there will also be people who try to do things honestly. You need to be aware of these scams and learn how to spot them so you don’t continue to fall victim to them.

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The dangers of running a business without a Facebook marketing strategy

No one could ever doubt that social has become one of the most important tools for anyone hoping to roll out an effective business strategy in modern times.

Facebook is the king of the hill in the social media platform wars and they continue to grow larger with each year that passes. As a result, there are thousands of business owners with very strong campaigns on this platform.

Without a Facebook business page, you are putting your business behind thousands of others who are working hard to get noticed online. This is the biggest reason why you should always make sure that you are running an effective campaign on Facebook.

Facebook has more traffic than any other social media platform with millions of people logging onto it every day. You will never be able to reach a large audience of potential clients that could easily become your loyal customers so it makes sense to take advantage of such potential to gain a larger audience for your product and services.

You need to remember that Facebook is constantly growing and that there are thousands of new products and services being offered in the network every month.

This means that the longer you spend outside of Facebook, the further down the competitive list you will go and it will be much harder for you to climb your way to the top. This is especially true if you are part of a niche in high demand.

Even if your niche is not crowded, you should take the time to start building a good fanbase on Facebook. This will give you a head start when your niche starts to get crowded.

You need to learn how to attract people to your page and how to engage them in a way that keeps them coming back.

Finally you need to learn how to turn your audience into paying customers. This will allow you to get the kind of results you need in order for your business to be more successful.

Sharon Callix
Award-winning social media consultant, UK
www.twitter.com/SC707Tweets

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