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Afro Hair & Beauty Live returns this weekend

IT’S GOOD TO TALK: A panel discussion gets underway

CROWDS WILL once again descend upon Islington’s Business Design Centre for the annual spectacular that is Afro Hair & Beauty Live.

Now in its 34th year, the two-day event will take place this Bank Holiday weekend, showcasing the very best hair and beauty products for women of colour.

Over the years, the exhibition has evolved, offering a more holistic approach to the needs of black British women. It’s a development that the event’s organiser Grace Kelly is proud to see.

“The exhibition has gone from being about purely hair and beauty and become more about lifestyle,” Kelly explains. “It’s about our skin, the clothes we wear, the jewellery we wear and so on. We’ve got a lot of fashion at the show this year, so people will be able to get a lot of afrocentric items.

“We’re unique individuals and there’s no other platform out there that caters for us in this way.”

Recognising the rise of women opting to wear their hair naturally, the exhibition now boasts more products designed for a variety of natural hair types.

“There are more products available for natural hair now, so whatever your hair type is, there will be a product to suit you,” says Kelly.


WORLD OF CURLS: A stylist shows off his skills

“Once upon a time, there were a lot of natural hair products, but they were really more suitable for mixed race hair.

“Now, there are more products available across the board, so whether you have very tight curls or a more loose curl, there’ll be something for you.”

A truly unique event, Afro Hair & Beauty Live 2015 will feature a Fantasy Hair competition, where mind-blowing hair creations will be displayed; the WAHL Battle of the Barbers will see competitors literally going head to head to claim the title of ultimate barber; and attendees can engage in panel discussions, where hair and beauty questions will be answered.

Additionally, visitors can enjoy seminar presentations, sample and purchase products not yet in stores and interact with representatives from a host of companies, as well as engage in one-on-one sessions with hair and skin care professionals.


ROCK THE RUNWAY: A fashion show in action

“It’s really the Mecca of hair, beauty and fashion for black women,” Kelly concludes. “You can find your perfect foundation, your perfect skincare products.

“We have a woman who has designed a skincare range specifically for women of colour, as we have skin issues that non-black women don’t tend to have.

“This event is about what makes us who we are as black women and obviously, it’s not just about what we put in our hair. It’s a lifestyle event that offers something for us all as black women.”

Afro Hair & Beauty Live takes place at the Business Design Centre, London N1 on May 24 and 25. For more information, visit www.afrohairshow.com

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