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Alicia Keys' #nomakeup Movement Still Going Strong

BEAMING: Alicia Keys appears to promote her new release, make-up free by all accounts

MULTIPLE AWARD-WINNING musician Alicia Keys performed new song Blended Family (What You Do For Love) on ITV's X-Factor this evening, appearing to be make-up free; in keeping with her vow to no longer "cover up" - no mean feat for a woman in the spotlight.

Commanding the stage on the popular talent show, Keys walked up and down with a confident and self-assured spring in her step; stopping at the piano with one foot resting on a bar whilst she played and smiled at an appreciative audience and dancing judges.

Keys wrote a revealing open statement on actress Lena Dunham's website Lenny Letter in May this year, where she did an about-turn on her attitude to cosmetics;

"...I would be worried if I didn't put on makeup...I don't want to cover up anymore. Not my face."

Encouraging a flurry of photos on social media from women who had followed suit and discarded their own make-up, these posts were anchored with '#nomakeup' and show no sign of letting up, gaining momentum with each public appearance by Keys.

The MTV Music Awards in August and publicity photos and videos for her new album HERE are just some of the other opportunities the 'In Common' singer has taken to defy the expected visual 'norm' that most western women adhere to in 2016. With make-up being worn by school-aged girls in increasing numbers, the cosmetic industry in the UK is currently worth £17,000,000 and counting according to the Beauty Economy Report 2015.

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