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Arsenal make a foray into Africa

GUNNER: ohamed Elneny

ARSENAL HAVE announced retail company Hyde Park Developments as their first official partner in Egypt. The Gunners boast a significant fanbase in Africa and plan to use the partnership to help drive engagement with fans in Egypt, plus support Hyde Park Developments’ marketing strategy across two real estate developments: New Cairo and Coast82.

The club will co-host quarterly training camps at both developments, while Arsenal legends will visit Cairo and first-team players will feature in content used to promote the developments. Gunner Mohamed Elneny will represent Egypt at this summer's World Cup in Russia.

Additionally, Arsenal supporters in Egypt and Hyde Park Developments’ residents will be able to access a range of club-related benefits.

Arsenal’s chief commercial officer, Vinai Venkatesham, said: “We are pleased to announce this landmark partnership with Hyde Park Developments, our first in Egypt.

“Arsenal has fantastic support in Egypt where we have our second largest Facebook following of more than 2.5 million. We look forward to working with Hyde Park Developments to help them fulfil their business goals and for us to engage further with our passionate supporters in Egypt.”

Hyde Park Developments chief executive officer, Amin Serag, added: “Since football is by far the most loved sport in the country, it is only natural that one of largest Arsenal’s fan bases has developed over here. We are planning to directly reach out to those followers and engage in common activities for the benefit of both brands.

“Partnering with Arsenal will allow us not only to enhance our brand perception through association with a globally recognised and respected brand, but also to cater to our living community’s lifestyles at Hyde Park, the New Cairo and Cairo overall.”

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