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Ava DuVernay Barbie sells out in less than 30 minutes

SOLD OUT: Ava DuVernay with her Barbie, right.

SHE’S USED TO selling out box offices, but Selma director, Ava DuVernay experienced another career high when a Barbie - made in her likeness - sold out in less than 30 minutes.

“Sold out on Barbie collection, I'm told. More available at Amazon. What the hell is going on? #bananas #nuts #whoa,” the director wrote on Twitter when disappointed fans took to the social network unable to get their hands on one.

“Thx to all who celebrated black girls, women filmmakers, natural hair + a good tennis shoe via this doll. Happy. xo!”

In April, Mattel, the makers of Barbie, announced they would honour the director with a doll as part of their ‘Sheroes’ series, picking a selection of women “who each represent a set of “female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere”.

“Barbie has always represented that girls have choices, and this spring we are proud to honor six Sheroes who through their trade and philanthropic efforts are an inspiration to girls,” said Evelyn Mazzocco, general manager of Mattel said in a statement at the time.

"The only reason I (let Mattel make the doll), was because of how much I was into Barbies," DuVernay told USA TODAY just moments before her doll went on sale yesterday (Dec 7). "I grew up in Compton where some days my mom didn't want us to go outside." Instead, DuVernay and her sisters would spend hours with their dolls, creating romantic storylines and identifying her Barbies as "cool girls in a clique, because we were all nerds," she said. "It really sparked my early storytelling."

Her doll comes complete with her trademark dreadlocks and sits in a director’s chair.

However, despite the overwhelming demand for the doll, DuVernay is keen for fans to remember what itstands for.

"People have really been kind embracing this doll, but it’s certainly not about me. It’s about the image. #balance," she said.

Adding: “Thx to all who celebrated black girls, women filmmakers, natural hair + a good tennis shoe via this doll. Happy. xo!”

Since the release of her Oscar-nominated Selma in 2014, DuVernay has become one of Hollywood’s most high-profile directors and been linked with countless projects, including Marvel’s Black Panther movie, a turn of events she relishes because of how infrequently it happens.

The proceeds of the sales will be donated to organizations Color of Change and Witness.

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