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Beyoncé and Jay-Z help Louvre break visitor record

A RECORD-BREAKING 10.2 million people visited the Louvre last year.

The increase in the number of people coming to the French museum has helped the iconic art institution maintain its title of the most visited museum in the world.

The attraction’s increased popularity has been in part attributed to the exposure it was given in Beyoncé and Jay-Z’s Apesh*t video.

The video for the song of the same name off their joint album, Everything is Love, has been viewed more than 146 million times on YouTube alone.

It sees the pair and dancers who star in the video perform and pose around museum’s collection of fine art and sculptures.

Keen to capitalise on the success of the video, the Louvre created specially-designed tours inspired by the visuals for the couple’s song.

The self-guided tour, which lasts around 90 minutes, takes visitors to the 17 paintings and sculptures – such as the white Greek marble Winged Victory of Samothrace and Marie Benoist’s Portrait of a Negress – that feature in the music video.

“It’s clear that 2018 was a remarkable year for the international reputation of the Louvre.

“The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year,” The Guardian reported Jean-Luc Martinez, the Louvre’s director, said in an interview with French radio.

As well as the Carters’ influence, other factors that have contributed to Louvre’s success include tourists returning to the French capital following a dip after the 2015 terrorist attacks in Paris, a major refurbishment and the museum’s online ticketing service.

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