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Bright future ahead for Darren Moore

ONWARDS AND UPWARDS: Many fans have reacted with anger following Darren Moore’s sudden sacking from West Brom

HIGHLY RESPECTED Darren Moore was inexplicably sacked by West Bromwich
Albion last weekend.

The club took the decision after a disappointing run of results which has seen Albion lose ground in the challenge for automatic promotion from the Sky Bet Championship.

Albion have won just four of their last 12 league games and suffered defeats by fellow promotion contenders.


Chief executive Mark Jenkins said: “This has been an enormously dif cult decision for a club which will always hold Darren in such high regard. He took over at a very difficult time last season and reunited the club, a contribution that will never be forgotten.

“But we have made it clear from the outset that everything this season was geared to mak- ing as swift a return to the Premier League as possible. Unfortunately Darren has not been able to engineer the consistency of form and results to convince the board that this objective would be met.

“But we have to place the club’s best interests at the forefront of our thinking and we must do everything we can to try to deliver the promotion we have targeted.”

Albion’s first-team coach James Shan has been placed in charge of first-team affairs in the interim but the club hope to be able to name a new Head Coach as soon as possible.

Football is the globally popular sport it is because it is based on opinions. To be judged on his last dozen games is ridiculous but that is the nature of the beast.

As for the aforementioned consistency, under Moore’s stewardship the club had won or drawn 27 matches out of 36 and were the second highest scorers with 68 goals.

Yes, automatic promotion looked distant but the incoming manager, touted to be former Fulham boss Slavisa Jokanovic, will not turn it around either. If the Midlands club had stuck with Moore, who has fused youth and experience this term, they at least would have gone into the play-offs as a cohesive unit. As it is, the new man has to start a afresh.

Ironically, Chris Hughton lost his job at Newcastle in 2010 in similar dubious circumstances. Then, as now, it was hard to fathom. But Hughton, yes much more experienced than Moore at the time, has gone on to bigger and better things.

Moore’s work at West Brom in particular and football in general saw him receive a coveted Football Black List (FBL) award last November.


FBL co-founder, Leon Mann, told The Voice: “Darren is a big supporter of the FBL as he is fully aware of his position as a role model to the next generation of black people with aspirations to get into the game.

“He sat in traffic for three hours to get to the last celebration, when it would have been far easier to turn back and call with apologies. But that’s just not him. Darren is committed and when he says he’ll do something – he keeps to that. No matter how difficult.

“It’s important to note that the outpouring of anger after his sacking was from a cross section of communities and people in the game. He’s got everyone’s respect and admiration – as a result of his achievements and the manner he carries himself - and he’ll be back in work very soon I’m sure. I’m excited about his future.”

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