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British Nigerian is eBay’s top seller with £15m per year

TOP OF THE LIST: Universal Gadgets, Chinedu 'Ken' Emechebe's online shop on eBay

A BRITISH Nigerian who began selling phone accessories on eBay from his two-bedroom flat in London seven years ago makes over £15m per year on the online auction site.

Chinedu 'Ken' Emechebe, 37, topped the list of the most successful online sellers when eBay released its first ever power list.

The Power 30 UK Index ranks the site's biggest 30 independent sellers and reveals they have an average annual turnover of nearly £4million.

Emechebe, 37, who sells under the name universalgadgets01 employs around 45 people to help with eBay sales.

The father-of-two, who makes up to £1.5m per month, said: "I think the great thing about eBay is just from day one the ease of selling makes it great for small businesses.

"On eBay everything is set up for you. Yes you pay your fees, but you would have to pay for advertising costs if you went on Google.

"eBay sets you up, it has millions of people who come on to the website every day, and all these people who are on there are looking for products and deals."

Mr Emechebe sells around 2,500 items a day on eBay, with most of the goods coming directly from factories around the world. Among his most popular items are the iPhone 5, ethernet cables and headphones.

He said: "We outgrew the house and moved into our first warehouse about a year and a half after starting the business and at the moment we are in our fourth warehouse. We have just grown since then.

"[I think we are number one because] we have been doing this for a while and we understand the market. We understand what most people on eBay want. Customer service is number one and we have to keep the customer happy."

There are more than 200,000 UK business selling on eBay, plus millions of private sellers, generating an estimated £6billion of sales in the UK every year.

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