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Charity pledges to tackle poverty on Africa's farms

RURAL PROSPERITY: The Food for Good campaign works to improve prospects for the continent’s farmers

CHARITY has pledged to increase its efforts to tackle poverty in rural Africa through a special fundraising campaign.

International charity Farm Africa is hoping to raise thousands of pounds through its Food for Good campaign to help rural farmers on the continent to become self-sufficient.

The Food for Good campaign, founded in 2011, brings together leading figures from the food and hospitality industry for a range of fundraising activities to help achieve the charity’s goal of creating greater economic prosperity for Africa’s farmers.

The campaign has attracted the support of leading brands such as Sainsbury’s, Typhoo, Tesco and Uber who have been keen supporters of the Food for Good ball.

Speaking about his company’s involvement in the campaign, Tim Smith, group quality director at Tesco PLC said: “Being a corporate sponsor of Farm Africa’s Food for Good campaign is a helpful way for Tesco to support sustainable food supply chains in Africa.”

Janet McCollum, chief executive of the UK’s leading food retailer, Moy Park, also spoke of her company’s involvement in the Food for Good campaign. She said: “Drawing together in support of the partnership, our team has taken part in various creative challenges and fundraising activities. We look forward to supporting the charity further over the months ahead.”

Farm Africa – Farm is an acronym for ‘food and agricultural research mission’ – believes that developing agricultural infrastructure will, in turn, reduce rural poverty in the continent. The charity supports quality food production, aggregates produce and assists rural farmers with effective marketing tools.

Common hurdles which farmers face include poor links to markets, pest infestations, lack of training and lack of finance.


Farm Africa was established in 1985 as a response to the famine in Ethiopia. It has gone on to assist in key areas across the continent. It is currently operating in the eastern African countries of Uganda, Kenya, Tanzania and Ethiopia.

The organisation had some impact in South Sudan, before it had to with- draw from the country, in light of the ongoing conflict. But the charity’s work appears to be making an impact.

For instance, according to last year’s annual report, average incomes more than doubled in Tanzania for lead farmers – from 647,000 TZS (£224) to 1,330,000 TZS (£460) – between November 2011 and October 2014.

The charity works directly with farms to tackle these issues head on, to provide expertise and opportunities for fundamental change. Access is given to finance and business training, which is used to help make businesses more professional and to develop enterprise, in alignment with an increasingly competitive and fast- paced agribusiness and investment sphere.

The organisation is also passionate about engaging more women in the business of farming, empowering them as decision makers, way- pavers and breadwinners.

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