Custom Search 1

DSTRKT advertises new club night using four black models

FIGHT FOR THE RIGHT TO PARTY: The young women from north London who are taking on DSTRKT. Zalika Miller (far left) with friends Reisha, Tasha and Lin Mei

A LONDON nightclub caught up in a huge race row for refusing to let a group of young black women enter the venue is ‘trying to change the error of their ways’ with a new advertising campaign featuring four black women.

DSTRKT, an award-winning venue boasting clientele such as Rihanna and Drake, was dubbed ‘racist’ and subsequently boycotted by celebrities including MOBO Award-winner Stormzy and former B2K singer, Omarion, after the clubgoers were allegedly turned away for being "too fat" and "too dark".

Details of the September 26 incident, first reported in The Voice newspaper, were shared widely on social media supported by the hashtag #DoILookDstrkt, challenging the criteria standard to enter the high end venue and prompted other black women to come forward with their own stories of discriminatory treatment at the hands of door staff.

Zalika Miller, who was one of four black girls turned away, said at the time: “Prior to us actually getting to the club, the [promoter] wanted pictures of the girls that my friend was going to bring. He basically said, if she was going to bring black girls then they’ve got to be of 'a certain calibre'. She sent him pictures of me and another girl that was coming and I guess he gave his approval."

CHANGING THE ERROR OF THEIR WAYS?: DSTRKT club night By Invitation Only features four black models

The group was declined entry and told the club was at full capacity only to watch in shock as other women were allowed to enter after them.

Responding to The Voice’s request for comment five days after the incident, management of the high-end venue stressed the club is operated on an “anti-racist” door policy.

“The women who have made the complaint against the venue arrived without having made any prior reservation with the venue,” the statement started. “All our tables were fully booked and we had a full general admission guest list and on that basis alone they were not granted entry.”

The new campaign, advertising club night By Invitation Only, was posted on Twitter today (Dec 9), and has been regarded as another attempt at reclaiming the support of black clubgoers by vlogger Lin Mei, who was also in the party turned away by the club.

“@dstrktlondon I see you are trying to change the error of your ways,” she wrote on Twitter.

“Positive change or r they taking the piss re advertising views? #dstrkt,” she added.

“Another #fullybooked night at #dstrkt. If you have received your invitation we will be expecting you tonight,” the club wrote alongside the flyer.

Subscribe to The Voice database!

We'd like to keep in touch with you regarding our daily newsletter, Voice competitions, promotions and marketing material and to further increase our reach with The Voice readers.

If interested, please click the below button to complete the subscription form.

We will never sell your data and will keep it safe and secure.

For further details visit our privacy policy.

You have the right to withdraw at any time, by clicking 'Unsubscribe'.

Facebook Comments