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Entrepreneur with a heart

MAKING AN IMPACT: William Adoasi helped provide uniforms for children in South Africa thanks to his successful watch business Vitae London

THIS TIME LAST year, William Adoasi, 26, had just launched Vitae London, selling quality watches using money he had saved for a deposit on a home.

Vitae London’s aim was to not just make a profit, but to also donate proceeds to House of Wells, a charity based in South Africa that works with vulnerable children to restore hope. He’s been able to
do both.

Vitae London’s success during the past 12 months has exceeded Adoasi’s expectations.

“It’s been a really great year,” he enthused.

“We’ve managed to sell our watches in 24 countries and we’ve just distributed 1,000 uniform items to children in South Africa.

“I’ve become an ambassador for entrepreneurship in the UK for Virgin and Sir Richard Branson and we’ve been endorsed by the likes of Emile Sande and Paloma Faith.”

The Voice was the first media outlet to feature Vitae London. Since then, it has received coverage in Buzzfeed, CNN, the BBC and more.

Adoasi puts the company’s success down to his approach:

“People try to marry entrepreneurship with doing good, but I feel a lot of people out there don’t do it excellently, so their products don’t stand up against others on the market.

“I guess with us, our focus is to be just as excellent as everyone else out there and add value to the lives that we transform by being the best at what we do.”

One of his stand out accomplishments has been his appointment as ambassador for entrepreneurship by Virgin. He got the role after applying for a Virgin Business start-up loan and was then chosen
out of 1000 loan recipients to be an ambassador. One of the perks of the role was having breakfast at Branson’s home and being given invaluable business advice.

Adoasi is honoured that his business can help others. Many of the children the charity helps are being raised by their grandparents, as their parents died from HIV/Aids.

Adoasi adds:

“For these children to know that people on the other side of the world have decided to invest in them
and their education really inspires them to keep on going.

“The uniform helps 100 per cent. They also feel loved and inspired because we are rallying
alongside them.”

With Christmas approaching, he will be producing a limited edition gift – and he is also busy setting his goals for 2017.

“Our dream is to impact more countries in Africa, to sell in more countries and in the countries we sell in, to sell bigger volumes.

“The dream for next year is literally expansion, to ensure this business can grow and impact more lives.”

Everything Adoasi does will be undergirded by his Christian beliefs.

He concludes:

“My faith shapes everything I do, and gives a greater sense of purpose. It’s enabled me to go deeper than just setting-up a watch brand but start something that impacts lives.”

Visit Vitae London for more information.

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