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Father creates kids' fashion brand with black characters

FAMILY BUSINESS: Founders of Lela Rayo and Tunde and their two children

A FATHER and mother duo have created a children's fashion brand featuring Afro-tastic black characters.

Lela is a unique and inspirational brand, providing character merchandise aimed at children of African and Caribbean descent founded by parents Tunde and Rayo.

The name Lela is of Swahili origin, meaning black beauty, and the brand hopes to inspire children from all walks of life, encouraging positive self-esteem.

The brand has just launched its new Mosi range of products for boys in order to meet customer demand, and they plan to continue expanding the range.


The idea for Lela was born Tunde went out looking for something special to buy for his newborn baby girl. He came across a few items of merchandise for young girls with animated characters on them, none of which represented his daughter. After making this discovery he went home to his wife Rayp and expressed his disappointment. So using her creative flair they set out on a journey to develop a character that young African and Caribbean girls can relate to.

Enjoy 20 per cent off your order, offer ends Sunday (May 22). Simply enter discount code LELASAVE20 at checkout.

For more information, ​visit:

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