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Gay dating app launches anti-racism campaign

ANTI-RACISM: From Grindr's 'Kindr Grindr' campaign (Photo credit: Grindr YouTube)

DATING APP Grindr has launched a new campaign to combat racism and discrimination among its users.

The new campaign launch is accompanied by a new website - Kindr Grinder - which aims to combat toxic behaviour, alongside a video series where users share the discrimination they've faced.

The new Kindr Grindr website reads: “At Grindr, we’re into diversity, inclusion, and users who treat each other with respect. We’re not into racism, bullying, or other forms of toxic behaviour.

“These are our preferences, and we’ve updated our Community Guidelines to better reflect them. Same app. New rules.

“Everyone is entitled to their opinion. Their type. Their tastes. But nobody is entitled to tear someone else down because of their race, size, gender, HIV status, age, or – quite simply – being who they are.

“Join us in building a kinder Grindr. Express yourself, but not at the expense of someone else. Report discrimination when you see it. Use your voice and share your story to call out prejudice and spark change."

The app's community guidelines has also been updated, banning discriminatory language in profile bios and those who breach the new rules will be reviewed by moderators.

Landen Zumwalt, head of communications at Grindr, in a statement: “Sexual racism, transphobia, fat and femme shaming and further forms of othering such as stigmatisation of HIV positive individuals are pervasive problems in the LGBTQ community.

“These community issues get brought onto our platform, and as a leader in the gay dating space, Grindr has a responsibility to not only protect our users, but also to set the standard for the broader community that we serve.

“Online discrimination has reached epidemic proportions affecting not only Grindr but other social networks. Our ‘Kindr’ initiative is a rallying call for Grindr and our community to take a stand against sexual racism and all forms of bothering.

“Together, we will work to maintain a welcoming and inclusive environment and end the need for people to include exclusionary statements on profiles.”

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