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'Get over it' says mother of H&M race row child model

DEBATE: H&M (Photo credit: H&M Screengrab)

THE MOTHER of the child model entangled in H&M's controversial campaign has told critics to 'get over it'.

The Swedish fashion retailer faced widespread criticism after an image of a black child, modelling a top bearing the slogan 'coolest monkey in the jungle', appeared on its website.

The retailer issued a lengthy apology following the incident, stating it had removed the image from its website and that the garment was no longer available to buy.

But the five-year-old boy's mother, thought to be a Kenyan national living in Stockholm, Sweden, said she did not understand the backlash the campaign caused.

"Am the mum and this is one of hundreds of outfits my son has modelled... Stop crying Wolf all the time, unnecessary issue here... Get over it," wrote Terry Mango in a social media post which has now been deleted.

In another message, she continued: "That's my son.... av been to all photoshoots and this was not an exception, everyone is entitled to their opinion about this.

"I really don't understand but not coz am choosing not to but because it's not my way of thinking, sorry.”

Popular musicians The Weeknd and G-Eazy said he would no longer work with the retailer after the incident.

On Monday (8 January), the Weeknd tweeted: "Woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore..."

In an lengthy post, attached to a tweet published on Tuesday (9 January), G-Eazy stated: "I've decided at this time our partnership needs to end"

A H&M spokeswoman is in touch with the boy’s mother.

“We have been in contact with the child’s mother and we have an ongoing dialogue with her on how we can support them,” she told The Evening Standard. “It’s important to us to provide them with any support needed.

"We understand that many people are upset about the image. We, who work at H&M, can only agree.

"We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering.

"It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again."

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