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@god...faithful follow divine words on Twitter

ON TWITTER: TD Jakes

ANYONE WHO thinks that the Christian community lags behind the secular world in making good use of the social media and online resources needs to think again.

According to a recent report in the New York Times, Christian leaders and their ministries are amongst the most popular and influential people on Twitter not because of the amount of followers they have, but because of the amount of times their messages are forwarded (re-tweeted) to others.

Ministers like Joyce Meyers, Joel Osteen, TD Jakes and Max Lucado receive more forwarded messages per 50,000 followers than the likes of global superstars like Lady Gaga, with their tweets receiving 30 times as much attention.

The discovery was made by Claire Diaz-Ortiz, a Twitter senior executive when she was assigned to find out why pastors were heavily utilising the site. Pastors told her “Twitter is just made for the bible”

Rick Warren, named by Forbes magazine as one of the world’s most influential tweeters believes that tweeting is not what’s important it’s what’s being tweeted. Tweets by church leaders more likely to be tweeted are bible verses and inspirational quotes encouraging individuals to do better.
Britain’s black church leaders have yet to fully utilise Twitter, with very few of them using this influential media platform.

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