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Grime star Lady Leshurr heads blood donation campaign

NEW CAMPAIGN: Lady Leshurr is aiming to encourage black Britons to give blood

BIRMINGHAM GRIME MC Lady Leshurr is leading a new campaign aimed at encouraging people from black and minority ethnic (BAME) communities to donate blood.

NHS Give Blood has teamed up with the MOBO (Music of Black Origin) Awards for a video, which is fronted by the grime artist performing an original rap.

The video is part of a new campaign called #Represent, a joint initiative between the two organisations.

Lady Leshurr is joined in the video by leading black celebrities including Olympic boxing champion Nicola Adams, TV presenter and wheelchair basketball player Ade Adepitan, Labour Party politician Chuka Umunna and Muslim model Mariah Idrissi who appear alongside singers in a gospel choir and NHS staff.

Less than 3 per cent of people who have given blood in England in the last 12 months come from black and Asian communities - however people from these communities are more likely to have rarer blood types and conditions such as Sickle Cell Disease, which require regular blood transfusions.

Speaking about her involvement in the new campaign, Leshurr said she jumped at the chance to contribute to what is an important initiative.

“It’s a cause close to my heart coming from the black community,” the Birmingham MC said. “I really hope it will make a difference, and bring about real change and help those that need it most. The time is now to give blood and save a life.”

To find out more or book an appointment to give blood, visit the NHS blood donation website, call 0300 123 23 23, or search for the ‘NHS Give Blood’ app

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