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Hearing aids and facial scars: Disabled dolls range launched

DIVERSITY: The #ToyLikeMe movement was launched by parents of disabled children [PHOTO CREDIT: Makies]

A SOCIAL media campaign which went viral has inspired a toy company to create a disability dolls range.

Thanks to the #ToyLikeMe campaign calling for diversity in dolls, a Dolls with Disabilities collection has been launched by bespoke 3D printing company, Makies.

The campaign was initiated by parents of disabled children who 'makeover' toys in a call for a "better representation and diversity in the toy box".

After going viral on social media, British toy manufacturer, Makies, picked it up, and launched their diverse range including dolls with walking sticks, glasses, hearing impairments, birthmarks and scars.

The company used 3D printing to create the new toys for children.

They wrote on their website: "Notable as the world’s first 3D printed toy at retail, create-your-own Makies are expanding their accessory range to include hearing aids, walking aids and bespoke facial characteristics."

According to the toy company, 3D printing allows for local and bespoke designs.

MakieLab CTO Matthew Wiggins wrote on their website: "It’s fantastic that our supercharged design and manufacturing process means we can respond to a need that’s not met by traditional toy companies.

"We’re hoping to make some kids - and their parents - really happy with these inclusive accessories."

The dolls are currently £69 each and custom-designed for their owners meaning that very soon, parents could request dolls with the same birthmark or disability to that of their own child.

The parents behind #ToyLikeMe Facebook page were very happy at the news. On Facebook, they wrote: "We did it! Please tell the world."

But their campaign doesn't stop here. The people behind #ToyLikeMe have now asked why larger toy manufacturers haven't responded to their campaign.

"But it’s not over yet! Toy Like Me won't rest. If small companies like Makies can respond, what are the big girls and boys doing?" the group wrote on their Facebook page.

"Come on LEGO, Playmobil, Mattell Barbie 770,000 UK children with disabilities (and millions more beyond) need positive toy box representation now!"

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