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H&M apologises following backlash of racist image

CONTROVERSY: H&M (Photo credit: H&M Screengrab)

H&M HAS apologised after one of its advertising images on their website caused outrage for its racist undertones

The Swedish high street fashion chain has removed the picture from it's online store after it was called out on social media.

The picture shows a young black boy modelling a green hoodie with the slogan 'Coolest Monkey in the Jungle'.

Shoppers have taken to Twitter to air their concerns regarding the image, with many calling for people to boycott the shop.

One Twitter user said: "We really must think where we shop. I will NOW boycott H&M, ZERO tolerance of racism. I am angry and disappointed."

Models of Diversity commented: "H&M UK got the bright idea to feature a black boy model with 'Coolest Monkey in the Jungle' hoodie on its website. How on earth can this be? SHAME ON YOU !"

The hoodie, which is designed for boys aged one to ten years old, is still on sale for £7.99.

A H&M spokesman told the Evening Standard: "This image has now been removed from all H&M channels and we apologise to anyone this may have offended."

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