Custom Search 1

How to make a splash on Instagram and get your voice heard

TIPS AND TRICKS: Improving your presence on Instagram

WE LIVE in a very visual society. As social media platforms such as Instagram and Twitter are now becoming more important than ever before, it is important for you to reach your target audience.

Of course, this is a foregone conclusion in terms of online businesses. There is still no reason why you should not be able to embrace this very same approach when reaching out to your followers.
Whether you are hoping to sell a product or you simply want your voice to be heard, adding captions to an image can work wonders.

Still, this is a bit trickier than it may initially appear. Let's take a look at how you can encounter the most appropriate phrases as well as some mistakes to avoid during the creation process.

Expressing yourself: How your picture can speak 1,000 words

Think of an Instagram caption as a "trailer" to your own very personal story. What aspects make the most memorable film trailers or novel synopses? First of all, they should be short and to the point. In fact, some of the best are only comprised of a single line. This is likely the reason why Instagram places limits on character counts associated with user posts. Keep it short, catchy and memorable.

Now that we have covered the first suggestion, you are likely wondering what features go into the creation of a memorable caption. It is first critical to mention that the phrase needs to match the content of the photo.

Never forget that search engines such as Google will rank your image based upon its caption as well as HTML tags. Keep it relevant if you wish to gain more likes, comments and followers.

Try not to write the first thing that comes to mind. It’s much better to brainstorm for a bit and use your imagination. Not every idea will be perfect, but a greater number will provide you with more flexibility when selecting the best caption. If you require even more inspiration, perform an online search using a description of the content of your photo followed by "caption" in quotes is pretty helpful. You will be presented with hundreds of results and one could very well catch your eye.

If you are still stumped, why not leverage the power of the diminutive emoji? These handy icons are great at capturing the attention of the viewer and there are literally thousands of different designs on the market (more are being created every day).

From a generic smiley face to hearts, slices of pizza and everything in between, emojis are very useful widgets. Also, these can be used in conjunction with any existing Instagram captions.

Common Pitfalls to Avoid

If you want your voice to be heard, it should always be presented in the most positive light. You might be surprised to learn that a poorly chosen caption can actually detract from the appeal of the image itself. This is why it is wise to avoid some common mistakes that are made all too often.

The first error is the most obvious: check for spelling and grammar errors. Use online tools such as Grammarly or even a common spellchecker in order to determine if you have written the phrase correctly. A misspelled word can easily tarnish your online reputation.

As a general rule of thumb, try to keep your captions on Instagram below 600 characters (including any spaces and punctuation marks). As we mentioned in the last section, brevity is the soul of wit. This is the same reason why the most successful businesses in the world tend to stick with short phrases that are to the point. Although Instagram allows up to 2,200 characters, you should not feel obliged to meet this mark.

Another error that will inevitably cost you exposure is failing to use hashtags and similar hyperlinks. Think of these tools as adding another string to the bow in terms of your online presence. It is a good idea to include shorter phrases that the user can easily remember (such as an outbound link to your Facebook profile). Having said this, do not overload your Instagram caption with these hyperlinks. The text will appear awkward and difficult to read.

We have just taken a look at some of the most useful suggestions to follow if you hope to create a memorable and popular Instagram post. Not only are these phrases a great way to describe your emotions, but they represent powerful SEO tools if you wish to promote yourself to a wider audience. Instagram is here to stay and embedding the appropriate captions will work wonders for your virtual presence.

Read every story in our hardcopy newspaper for free by downloading the app.

Facebook Comments