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Jamaica-wrapped taxis to take over London this summer

FLYING THE FLAG: Jamaica Tourist Board staff cheering on Usain Bolt and the Jamaican athletes ahead of the IAAF World Championships from left - Torrance Lewis, Antoinette Charles, Elizabeth Fox, Yollette Scarlett and Donovan Donaldson

THE JAMAICA Tourist Board have wrapped 150 iconic London cabs with pictures of the idyllic blue waters of the Caribbean sea and stunning cliffs alongside the words, ‘Less Traffic, More Jammin.’

The advertising will appear on the taxis for the duration of August - a time when Jamaica fever will hit peak levels in the UK for the IAAF Athletics World Championships and for the island's 55th independence celebrations.

As part of the World Championships, Jamaica’s Ministry of Culture, Gender, Entertainment and Sport along with the Jamaica Tourist Board will host a celebration of Jamaican music at Indigo in London’s o2 as Usain Bolt and Jamaica’s superstar athletes descend on London.

The week-long event will kick-off this Saturday with Freddie McGregor and Luciano opening the musical proceedings. Other acts performing during the week include Ziggy Marley and Krishane with the finale on Sunday August 13 when Protoje, Stylo G, Cadenza and Prynce Mini will bring the curtain down.

The concerts have been created to provide visitors with the chance to catch the races live each evening during the event and grab some mouth-watering and traditional Jamaican food and drink.

AMBASSADORS: Deputy High Commissioner Angela Rose Howell (left) and His Excellency Seth George Ramocan, Jamaican High Commissioner to the UK, with one taxis

Elizabeth Fox, Regional Director UK/North Europe, Jamaica Tourist Board told The Voice:

"We can’t wait for everyone to see our Jamaica wrapped taxis take over the capital’s streets this summer!

"With the World Championships and our very own Jamaica House at Indigo at the O2 starting this Saturday, Jamaica will again be capturing the hearts of the public who will be able to celebrate the best of Jamaica’s music and culture while watching our athletes on the gigantic screens."

Tickets for Jamaica House at the o2 are now on sale and can be purchased from the following websites:

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