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LeBron James: Still the main man

TOP SPOT: LeBron James

THREE TIME NBA champion and four-time NBA MVP LeBron James has again captured the top spot on the NBA’s list of most popular jerseys in the UK, whilst the Golden State Warriors have earned the top spot on the team merchandise list. Results are based on sales on NBAStore.eu from October 2018 through April 2019.

Rounding out the top five players are the Golden State Warriors’ Stephen Curry (No. 2), the Miami Heat’s Dwyane Wade (No.3) - a testament to the popularity of the three-time NBA champion and 13-time All-Star ahead of his retirement - the Boston Celtics’ Kyrie Irving (No. 4) and the Milwaukee Bucks’ Giannis Antetokounmpo (No. 5), the only European player in the top 10.

James’ move to the Los Angeles Lakers last summer has had a significant impact, with Lakers merchandise reaching the second spot in the UK (up from fourth last year). The Warriors and the Lakers are followed by the Chicago Bulls at No. 3, the New York Knicks at No. 4, the Boston Celtics at No. 5 on the team merchandise list.

Europe-wide, James remains at the top spot of the NBA’s most popular jersey list, with Rookie of the Year contender Luka Doncic making his debut on the list at No. 14. Meanwhile, the Los Angeles Lakers have replaced the Golden State Warriors as the most popular team in Europe in the team merchandise list.

Top 10 Selling Jerseys on NBAStore.eu (UK)

1. LeBron James, Los Angeles Lakers

2. Stephen Curry, Golden State Warriors

3. Dwyane Wade, Miami Heat

4. Kyrie Irving, Boston Celtics

5. Giannis Antetokounmpo, Milwaukee Bucks

6. Vince Carter, Atlanta Hawks

7. Kevin Durant, Golden State Warriors

8. Russell Westbrook, Oklahoma City Thunder

9. Kawhi Leonard, Toronto Raptors

10. James Harden, Houston Rockets

Top 10 Most Popular Teams on NBAStore.eu (UK)

Golden State Warriors
Los Angeles Lakers
Chicago Bulls
New York Knicks
Boston Celtics
Toronto Raptors
Cleveland Cavaliers
Miami Heat
Milwaukee Bucks
Oklahoma City Thunder

Top 10 Selling Jerseys on NBAStore.eu (Europe)

LeBron James, Los Angeles Lakers
Stephen Curry, Golden State Warriors
Dwyane Wade, Miami Heat
Giannis Antetokounmpo, Milwaukee Bucks
Kyrie Irving, Boston Celtics
Russell Westbrook, Oklahoma City Thunder
Kevin Durant, Golden State Warriors
James Harden, Houston Rockets
Jayson Tatum, Boston Celtics
Joel Embiid, Philadelphia 76ers

Top 10 Most Popular Teams on NBAStore.eu (Europe)

Los Angeles Lakers
Golden State Warriors
Boston Celtics
Chicago Bulls
Cleveland Cavaliers
Oklahoma City Thunder
Toronto Raptors
Philadelphia 76ers
Milwaukee Bucks
Miami Heat

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