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Is mobile use taking over?

GROWING POPULARITY: Mobile

MOST PEOPLE can’t leave the house without their smartphone in their pocket – and others can’t even go ten minutes without checking their social media apps or surfing the web online. But is our penchant for online really that strong? Are we at risk of boxing out other means of getting our entertainment fixes?

Entertainment

Recoder.net announced that Netflix reported 70% of viewing of their content happens on TVs as opposed to mobile devices, which shows that despite the convenience of having Netflix and other streaming services on our phones, we still prefer the traditional way of connecting with the media.

The report went on to state that while some may have initially been watching a lot on mobile devices, they eventually move towards the big TV. Techcrunch.com reported back in 2015 that for Spotify, mobile was overtaking desktop for their users – and this number is likely to have increased even more as the convenience of listening to music on the go trumps having to stay in one place. But, there is still the need for music streaming at more stationary points, such as while working or studying.

Gaming

As CasinoWings.com reinforces, the rise of mobile in the online gaming industry also shows us that tastes are moving towards gaming on the go as opposed to long campaigns sat at a desktop. This can be done through apps or even just through the mobile browser, as the Flash technology works well with the processor in the smartphone to bring the same level of gameplay to the mobile. Statista.com shows us that global revenues of gaming state that smartphone gaming accounts for 32%, while consoles fall back to 31%, PC to 23%, tablets to 10%, and PC browser games to 4%. Tallying up mobile vs stationary, almost half (42%) of gaming revenue comes from mobile devices.

General web use

Marketers and web designers are conscious of the shift to mobile when creating a company’s website as many people are likely to be using their mobiles to search them. This changes things as desktop layouts become redundant for the speed and accessibility and ease of use that mobile sites need.

As StoneTemple.com reports, mobile use is now at 63%, with the time on site for mobile increasing to 49% and the bounce rate dropping to 47%. This shows that people are not only preferring to search on their phones, but are finding the experience easier, presumably due to the improvement of mobile versions of websites. While some sites may do better on the desktop, most need to be aware of the cursory glances that mobile internet users may give them.

There is no denying that mobile is here to stay and will absorb many users from other ways of using technology. However, there will never be a 100% switch to mobile as much as there will never be a 100% switch to e-books from physical copies. Some people just prefer the experience that stationary means offer them, while others may enjoy the convenience and speed at which mobile flourishes.

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