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MoneyGram launch customer activation campaign

GOOD TO TALK: Former England cricket captain Mike Atherton (left) with Richard Levy, marketing manager at MoneyGram International

WITH THE new cricket season now under way, MoneyGram, a global provider of innovative money transfer services and the official partner of the International Cricket Council (ICC), launched a customer activation campaign to reach out to cricket fans across the United Kingdom.

Cricket enthusiasts will get a chance to put their commentary skills to the test, as well as meet some of England’s best known cricket stars like Michael Atherton and Owais Shah.

“Last year MoneyGram extended its sponsorship agreement with the ICC for an additional eight years. Our association with the ICC has certainly helped establish MoneyGram as a preferred brand for South Asians living in the UK,” said Marc Matthews, MoneyGram’s head of Northern Europe and MoneyGram Online.

“As part of our activation this year, we are bringing our customers closer to the action by giving them the opportunity to try their hand at commentating in the MoneyGram commentary booth, ,” said Matthews.

Atherton, former England cricket captain, joined the launch event at MoneyGram’s office in London on April 6 and said: “I’m honoured to participate in today’s event as I believe that cricket has the unique power to bring people closer across geographies. Even if you’re far away from your family, being a cricket fan can help you feel at home,” said Atherton.

The ICC Champions Trophy 2017 campaign kicks off with the ‘MoneyGram Commentary Challenge’ providing the opportunity for cricket fans to put their commentary skills to the test and win match tickets. The MoneyGram commentary challenge will be at the following locations, before taking residence at both The Oval and Edgbaston venues during the ICC Champions Trophy:
• London (Exchange, Ilford) – April 22
• London (Intu, Uxbridge) – May 6
• Birmingham (Bullring) – May 13
• Leicester (Highcross) – May 14

Participants at Ilford and Birmingham will have a chance to meet Shah, former England cricketer, who will provide hints and tips about commentary and cricket. Fans can expect to bump into a number of surprise guests inside the Commentary booth once the ICC Champions Trophy Kicks off on June 1.

TRIO: Richard Levy, former Middlesex cricketer Owais Shah (centre) and Marc Matthews, MoneyGram’s head of Northern Europe and MoneyGram Online (right) at the recent launch

The Commentary Challenge will be running during the ICC Champions Trophy from June 1 - 18 at matches at The Oval in London and Edgbaston in Birmingham.

For more news on the UK ICC Cricket Trophy please follow @MGCricket or visit Moneygram's cricket Facebook Page.

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