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Nike shows support for Colin Kaepernick with new campaign

NFL PROTEST: Colin Kaepernick has not played in the league since 2017

COLIN KAEPERNICK has been revealed as the face of Nike’s new advertising campaign.

The NFL player, who was one of the first American football players to take part in the kneeling protest in the sport, is fronting the sportswear brand’s “Just Do It” 30 year anniversary campaign.

In the advert, which features a black and white image of Kaepernick’s face, the words “Believe in something. Even if it means sacrificing everything” appear across the 30-year-old’s face.

The release of the advert comes just days before the start of the 2018 NFL season.

Kaepernick, a former San Francisco 49ers, hasn’t played in the sport since 2017 and is currently suing the NFL as he believes they are keeping him out of the league for protesting.

His protest against racial injustice in America involved him kneeling during the national anthem before the start of games. The act sparked a debate across America, which President Trump even weighed in on.

Critics claim that the protest is disrespectful to the US flag, constitution and veterans and serving personnel.

Nike has continued it support and sponsorship of the American football star and activist since he signed with the brand in 2011, but this is the first time he has featured in one of its advertising campaigns since he left the NFL.

"We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward," ESPN reported Gino Fisanotti, Nike's vice president of brand for North America, said.

Serena Williams, a supporter of Kaepernick and Odell Beckham Jr, who recently became the highest paid NFL player in his position, also star in the campaign marking the iconic slogan.

Last month, Nike shared its support for Williams in the aftermath of the French Open officials banning her catsuit.

They shared an image of the tennis champion in the catsuit with the words: “You can take the superhero out of her costume, but you can never take away her superpowers.”

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