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People queue to watch races at Jamaica house at the 02

ROAD BLOCK: The queue for Jamaica House on 100m final day

WHILE A crowd listened to reggae beats inside Jamaica House at the O2, scores more queued outside. Dressed in green,black and gold, they also clutched Jamaican flags and some even painted the name of the island on their faces.

One man even wore a t-shirt with a silhhouette of Usain Bolt with the words, 'I always come first'.

"Maybe I should have stayed home and watched it on tv," a woman commented as she talked into a mobile as the queue crept forward.

But she stayed in the line, hoping to see Jamaica's athletes do well at Jamaica House, the venue set up to showcase all things Jamaican, from culture to enterprise.

By 6.15pm, the venue reached its capacity and those outside would have to wait until some of those inside left. "Jamaica is in big demand," the Jamaica Tourist Board's Elizabeth Fox told The Voice.

Inside the venue, every available space was covered, seats arranged to face a giant screen which would help broadcast the greatest showdown on earth. Hope beats in green clad hearts.

Fox continued: "Our pre registration is sold out for every night."

Those who have not pre registered face a hopeful wait. Since the venue opened on August 3 more than 3000 people have visited. Jamaica House is open until August 12.

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