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Pharrell teams up with Spotify for black history campaign

BLACK AND PROUD: Pharrell Williams

PHARRELL WILLIAMS has teamed up with streaming giant Spotify as a curator of the services “Black History Is Happening Now” campaign.

The project, which has been launched to “celebrate and amplify the voices of black artists, creators and organisations year round,” will shed light on black experiences in America.

The Lemon rapper will produce playlists and original videos for the month-long campaign, that features him discussing his views on culture and society.

In a promotional video about the digital initiative, Williams says, “the one thing that you cannot deny is that this country was built by the hands of many different cultures, but mainly the African-Americans”.

The stars powerful words also appear to respond to Kanye West’s controversial slavery comments made earlier this year.

He said: “Because they were the ones that were put to task to go out and actually do the work.

And all the while having to endure the pillaging of where they were from, identities taken from them and forced to do things that they don’t want to do. Far from a choice.”

Williams spoke proudly on black achievements, highlighting that “our influence is everywhere in clothing, music."

He added: You know, there would be no rock and roll without us. Like, we’ve been here. Black now is America. Black future in America. Black history in America.”

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