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Protect your family: Cost-effective insurance for all

PROTECT YOURSELF, loved ones, health, home, valuables income and more from as little as £10 per month with Critical Insurance Cover (CIC).

CIC is a UK-based insurance brokerage specialising in general insurance products.

CIC are regulated by the Financial Conduct Authority (FCA)

Insurance demystified

Arguably, the most important thing to most people in life is family. Most people if they had their way would like to protect their loved ones and themselves in the event of anything happening in terms of death or life threatening illnesses. Times have changed and insurance products like Life Insurance, Critical Illness Cover and Income Protection are now accessible to everyone. The secret is making sure one ends up with the type of cover that suits their needs and circumstances. Even if someone has cover in place it is never too late, to make the necessary changes that allows them to have the cover they require taking account of their present needs.

How Insurance policies work

A Life Insurance policy is taken out to protect loved ones in the event of death or terminal illness. Policies can be taken out for varying lengths of time, depending on the person taking out the policy and what they are trying to protect, be it family, a mortgage, or your income with an Income Protection policy, which will pay a portion of income as the result of an accident or a serious illness. A life insurance policy triggers a pay out on death but the pay-out can take much longer if the policy is not in trust. On the other hand, Critical Illness Cover or CIC is about the here and now, designed to cover serious illnesses that the holder of the policy might incur during their lifetime. Such illnesses are not limited to just certain types of cancer but include other illnesses such as heart disease and stroke. Not all critical illnesses these days as some people would like to believe necessarily have to end in death, in fact as advances in medicine continue many people will make a full recovery from illnesses that only few years ago meant almost certain death. A pay-out to the holder off a Critical Illness Cover policy will help the holder through the period of illness. The lump sum amount can help with paying essential bills such as the mortgage or rent without the holder of the policy worrying how they meet their on-going financial obligations.


What we do at Critical Insurance Cover (CIC) is demystify the whole process of taking out a policy. To move forward today, all you need to do is take one of two simple steps:

1) Leave your details on our website: to generate a quote

2) Call the number on our website (020 8004 2797) for a free non obligatory discussion on how you can take things forward.

M&S Vouchers:Take one of the two simple steps and we will do the rest!! If you take out a policy with our company, we will thank you with M&S vouchers - T&Cs apply.

Also, if you refer a friend to us and they take out a policy, you will receive a cash reward, with no limitations on the referrals you can make and hence your cash reward.

At CIC we do other insurances as well such as Home Insurance, Buildings Insurance, Private Health Insurance and the list goes on and on. We are only a phone call away so no matter how trivial your enquiry might seem, give us a call and we are more than happy to help you.

Contact Telephone: 020 8004 2797

FCA Registration No: 686149. ICO Registration No: ZA157415
Up and Up Trading Limited is a trading style of Critical Insurance Cover. Address: 655 Lordship Lane, London. N22 5LA

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