Custom Search 1

Reggie Yates does his bit for the community with Aviva Fund

COMMUNITY: Reggie Yates

TO CELEBRATE the 550 UK projects receiving funding from this year’s Aviva Community Fund, Reggie Yates - one of the UK’s leading documentary makers and avid community supporter – made three surprise visits with Aviva to local groups building stronger communities in Enfield, Wigan and Canterbury.

In Enfield, Yates turned his hand to music and spoken word, in Wigan he learnt the importance of dating and in Canterbury he observed a drama class with young asylum-seekers. In all three visits, the presenter spoke to the change-makers behind the causes, to understand what makes them tick and see how they deliver such important services.

The Aviva funding provides crucial support for those local causes and projects that aim to boost the strength of communities across the UK. And now in its fourth year, the Aviva Community Fund saw 3,300 projects submitted with a hope of funding between £1,000 and £25,000. Project submitters called upon local supporters to champion projects, and an incredible four million votes were placed this year.

Of the visits, Yates said: “As a product of a community drama club, I know the positive impact these organisations can have. I wouldn’t be in the position I am today if it wasn’t for my experience at the Anna Scher Theatre. I loved visiting these groups and experiencing first-hand the inspirational, life-changing work people across the UK are doing for their community.”

In addition to funding projects, Aviva has evolved their programme to provide ongoing support for all projects, not just those that secure funding.

Tom Daniell, UK Retail & Brand Director at Aviva commented: “These films show only a tiny glimpse of what groups like this achieve and are a great way of showing us the challenges that they face day to day.

“Each year, we are lucky enough to see entries that show us the great work community groups across the country are doing. We hope that featuring in these films with Reggie can act as another way we add value to the groups, beyond just money, by putting the spotlight on their needs for people that otherwise may not come across their work.

“While we know the individual needs and services of groups vary, Aviva believe wholeheartedly, when communities are supported, informed and connected, they are empowered to face challenges and influence the things that matter most to them.

“This year, Aviva is going beyond just providing funding; we are offering our skills, knowledge and connections to help build stronger communities together, and are proud to support the groups who work so hard to make a difference in their local area.”

Read every story in our hardcopy newspaper for free by downloading the app.

Facebook Comments