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Snapchat is now 'most important' social network among teens

SNAPCHAT HAS taken Instagram’s crown as the ‘most important’ social network, according to a new survey.

In Piper Jaffray's latest survey, 28 per cent of participants aged 14 to 19 said the app was the 'most important social network' in their lives.

This compared to 27 per cent who named Instagram, while Twitter equally fell in favour.

The survey involves asking 6,500 US teens to discuss their app habits every spring and autumn.
Last year, Instagram was named by 32 per cent in spring, and added a percentage point by fall.
During the same period, Snapchat was listed as the most important by 13 per cent and 19 per cent of users respectively.

Facebook bought Instagram in 2012 for $1 billion and attempted to but Snapchat for $3 billion the year after.

Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or short video, and can be edited to include filters and effects, text captions, and drawings.

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