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South Korean fashion brand apologises after blackface claims

CONTROVERSY: Stylenanda's advertisement for nail polish featured a white models' hand and a hand that had been photoshopped to be darker

A SOUTH Korean brand has apologised after faced with 'blackface' accusations after one of their campaigns when viral.

Stylenanda, a fashion and beauty brand which is predominantly used by Asian women, was accused of painting a model’s hand and arm black to sell a new nail polish, instead of just hiring a black model for their campaign.

In the ad for the Layering Nail Lacquer, a white hand and a black hand are intertwined – each sporting the same soft orange polish. However, Twitter users quickly spotted the unusual coloring of the black hand and claimed Stylenada had Photoshopped it to appear darker.

Though neither Stylenanda nor did parent company L’Oreal admit that the model used was Photoshopped, Stylenanda did apologise on Twitter for the advertisement and has removed it from their website.

"We are sincerely sorry for the upset caused," the company said in a statement posted to Instagram. "We have since removed the picture and will no longer be using it to illustrate our products."

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