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SWV: 'Today’s artists won’t be remembered'

MEMORABLE: SWV think some of today’s artists will be forgotten in years to come

SWV DON'T believe that today’s young artists have the elements that will make them memorable in years to come.

The US trio – comprised of Cheryl ‘Coko’ Clemons, Tamara ‘Taj’ Johnson-George and Leanne ‘Lelee’ Lyons – found fame in the 1990s with hits including Right Here and Weak.

They disbanded in 1998, but reunited last year for the release of their album I Missed Us.

Assessing the output of modern day music stars, SWV feel that a lot of today’s music lacks “quality” and believe that much of it will be forgotten years down the line.

“Some of the kids out there [making music] now, I don’t think they’re gonna be memorable,” group member Coko told The Voice during the band’s recent trip to the UK. “Years from now, I think people will be like, ‘who?’ because they just won’t remember a lot of these artists that are out now.”

Band member Taj added: “Music goes through transitions. When we were younger, the stuff we listened to would make our parents and grandparents say, ‘that music is terrible, y’all don’t know real music!’

“That’s how I feel now. When I listen to a lot of today’s music, it sounds so microwave-ish! You don’t hear the instrumentation any more or the quality in the music.”

Also acknowledging the transition of R&B music over the past few years, Taj feels the genre is lacking support from black artists.

“Other [non-black] artists are taking the music that’s supposed to belong to us, but we’re not supporting our music,” she said. “That’s sad – that’s very sad.”

She adds: “There’s definitely a void in this industry for real R&B, which seems to be going through a phase where it’s being shunned. But somebody’s gonna put out that song that’s gonna light that fire again.”

Read the full exclusive interview with SWV in the next issue of The Voice, out this Thursday (March 28)

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