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TVJ's gold medal Olympic coverage deemed a success

IN THE PICTURE: Keisha-Ann Smith, one of TVJ’s producers based in Birmingham, (right) with Joan Hunter of NewStyle Radio

THE OLYMPIC arena is not the only place where Jamaica was shining this year – the island’s own TV company Television Jamaica (TVJ) was broadcasting in the UK for the first time and it’s been billed a “phenomenal” success.

The ten-strong TV team broadcast to 22 Caribbean countries, the US Tri State, Nigeria and Ghana and the feedback is that viewers simply can’t get enough.

And now that the Olympic dramas are over there are proposals to permanently broadcast popular programmes from Jamaica to Caribbean audiences in the UK

Yvonne Wilks, general manager, corporate and public relations for the RJR Communications Group, said: “This is the first time TVJ has produced live broadcasts outside of Jamaica and it’s been phenomenal.

“As part of Jamaica 50 and the Olympics we wanted to do something spectacular that would lift brand Jamaica as far as broadcasting and media is concerned. There was a perception that we were not in a position to compete with the BBCs and the ITVs due to limited funds, but we’ve shown this is not the case.”

TVJ bosses have brokered a deal with Caribvision to broadcast to 22 Caribbean islands and also New York’s Tri State area. Deals have also been sealed with OTV on Sky Channel 199 and BEN TV on Sky Channel 182, which are also available to viewers in Nigeria and Ghana.

Wilks added: “It’s very simple. We provide them with the feeds and they provide us with the markets. Through these alliances we are able to do live broadcasts.

“The feedback has been amazing. We’ve had emails from our audience saying they’ve been rushing back home early to watch us. Relatives have been told not to ring at certain times because people are busy watching. We’ve brought them all a little bit of Jamaica.”

Smile Jamaica TVJ’s number one morning show which has a 72 per cent of the market share is going for gold in the UK and proving to be a real hit. It is broadcast between 6am and 9am Jamaican time and 12 noon to 3pm in the UK.

Co-hosted by one of Jamaica’s top sportscasters Dahlia Harris and UK Olympic golden girl Tessa Sanderson, the dynamic duo provided a constant stream of up-to-the-minute interviews on all the Olympic action.

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