Custom Search 1

Twitter stock tumbles as user growth stalls

TEPID USER growth and ongoing uncertainty about its leadership dragged Twitter's stock to its lowest level in over a year yesterday (July 29), even though the short-messaging service reported sharply quarterly higher revenue.

Twitter co-founder Jack Dorsey, who replaced Dick Costolo as CEO earlier this month, said he is "not satisfied" with its user growth after the earnings report on Tuesday (July 28).

The social network doesn't expect to see "sustained, meaningful growth" of its number of users until it reaches the mass market, Chief Financial Officer Anthony Noto said. This, he said, will take considerable time.

While the company is planning to boost its marketing efforts to lure in new users, Noto also acknowledged that the site remains too difficult to use for many people.

On average, Twitter had 316 million monthly active users in the second quarter, up less than three per cent from the previous three months.

"Stagnant user growth suggests Twitter is still trying to find its place in the social media food chain," Colin Sebastian, an analyst at Baird Equity Research, said in a note to investors.

While Twitter's quarterly results easily surpassed Wall Street's expectations, the analyst said the company's potential "remains in question due to the perceived 'niche' adoption when compared to other social media peers" such as Facebook with its nearly 1.5 billion monthly users, or Snapchat with its 100 million daily users.

Nonetheless, Cantor Fitzgerald analyst Youssef Squali said Twitter's long-term potential remains intact, helped by its unique offering as "the largest real-time broadcasting platform" as well as its "growing level of monetisation".

The San Francisco-based company's stock fell US$5.08, or 14 per cent, to US$31.46 in afternoon trading on Wednesday, hitting its lowest levels since May 2014.

The stock is down 12 per cent since the beginning of the year. In comparison, the Standard & Poor's 500 index is up 2.4 per cent year to date.

Subscribe to The Voice database!

We'd like to keep in touch with you regarding our daily newsletter, Voice competitions, promotions and marketing material and to further increase our reach with The Voice readers.

If interested, please click the below button to complete the subscription form.

We will never sell your data and will keep it safe and secure.

For further details visit our privacy policy.

You have the right to withdraw at any time, by clicking 'Unsubscribe'.

Facebook Comments