Custom Search 1

Young grad brokers partnership between Nissan and KitAid

HAND-IN-HAND: From left - Former Nissan graduate scheme member Ayo Awe and KitAid founder Derrick Williams MBE

AN ENTERPRISING member of Nissan's graduate scheme gained approval from senior bosses at the global motoring company as well as UEFA to roll out a charitable initiative that gets football kit out to underprivileged children and adults across the world; via a partnership with charity KitAid.

Since starting in 1998, KitAid has sent more than 400,000 kits to children and adults in 40 different countries across the world.

Ayo Awe literally delivered a winning elevator pitch to the company's managing director whilst they were travelling in the lift together.

As well as the clear philanthropic benefits to spearheading the idea, Awe told The Voice:

"I hope this initiative will inspire and encourage more black professionals to come forward with innovative ideas in their workplace.

"I also hope it will encourage more organisations to allow employees to come forward with innovative ideas."

EYEING-UP INNOVATION: Nissan colleagues listen to Ayo Awe's presentation about the new charity initiative involving UEFA and KitAid

Awe added:

“As someone who likes to drive innovation and change, this was a simple but important project.

"Nissan has an exciting affiliation with football through our Champion’s League partnership and calling on members of the public to donate kit will have a hugely positive impact to children and adults of impoverished countries, who just want to play the game but have nothing suitable to wear to play it.”

The donation scheme launched on September 13 and will run for six weeks in 15 Nissan dealerships throughout the UK, encouraging members of the public to donate their pre-loved football strips to KitAid. Everyone who donates receives a prize draw code they can enter online, with the chance to win tickets to this season’s UEFA Champions League, of which Nissan is the official automotive partner.

Founder of KitAid, Derrick Williams MBE said:

“We’re thrilled to be working with Nissan on this pilot, particularly as it has developed all the way through the business from a graduate’s idea."

Nissan Motors GB Managing Director, Alex Smith added:

“We encourage our dealerships to connect with their local communities in lots of innovative ways and many already have great tie ups with local football clubs. Our project with KitAid widens this support network in an exciting way.

"We’re proud to be supporting such a worthy cause, through such a fantastic initiative.”


The dealerships involved are West Way Manchester, and Glyn Hopkin dealerships in Romford, St Albans, Watford, Milton Keynes, Ipswich, Bishop’s Stortford, Colchester, Chelmsford, Waltham Abbey, Buckhurst Hill, East London (Manor Park), Bedford, Cambridge and North London (Stamford Hill).

To donate kit to the scheme, visit any one of the dealerships listed above with your kit. All clean shirts, boots, shorts and further football paraphernalia are most welcome. Drop your kit off and receive a Nissan-branded recyclable bag and be entered into the draw to win a pair of UEFA Champions League tickets.

The Voice is celebrating its 35th birthday this year. Share your Voice memories, comments and birthday wishes on social media, using the following hash tag: #Voice35Years

Read every story in our hardcopy newspaper for free by downloading the app.

Facebook Comments