TRACE URBAN, TRACE Vault and TRACE Latina are set to bring an exciting new energy to the UK music channel line-up that will empower the voices of UK urban culture, giving them the opportunity to showcase their talent to the UK and global audiences.
TRACE was first launched in the UK 22 years ago as an iconic print magazine which featured A-list stars including Naomi Campbell, Tyra Banks, Alicia Keys, Snoop Dogg, Lauryn Hill and more.
Following its acquisition in 2003, Trace has seen a massive expansion and Trace now operates 24 TV channels, 70 FM and digital radios, mobile and digital platforms, content and events in 162 countries and engages with 300 million fans worldwide. The organisation consider themselves to be a key activist of the powerful afro-urban cultural movement.
Olivier Laouchez, Chairman, co-founder of Trace said: “Being back in the UK at a time where the UK urban scene is so vibrant has a unique flavour.
“This is Synchronicity! 16 years ago, we could not afford to launch even one TV channel on Sky and now we are launching three TV networks that will celebrate various aspects of the urban culture and he people who make it in the UK and the world.
“Trace is the bridge, the connector of urban culture and UK will take a special place in our global network. Trace is the new home for the UK afro- urban scene.”
TRACE Latina (Sky 366) is the first and only music channel in the UK created for Latin music lovers. From Salsa to Reggaeton through to Merengue and Bachata, join us in celebrating the biggest Latin artists taking over el mundo. Fiesta all day every day to the sound of Latin música.
TRACE Urban (Sky channel 364) is a salute to UK Urban culture and a platform for the new wave of talent setting trends in the scene. Showcasing the best in music videos, exclusive interviews and behind the scenes content, TRACE Urban is committed to supporting UK urban talent, giving them a global reach. With exciting new projects soon to be announced, stay tuned!
TRACE Vault (Sky channel 365) is pressing rewind and taking you back to the 90s! Providing you with a daily dose of nostalgia, get ready to reminisce with old school urban music video classics alongside fan favourites Sister Sister and Kenan and Kel, plus the iconic Moesha and Clarissa Explains It All, exclusive to TRACE Vault, we are nostalgia.