Konshens and Davido kick off summer with ‘Boom Bang’

Konshens says 'Boom Bang' video was 'just a fun vibe'

JAMAICA MEETS Nigeria as dancehall superstar Konshens and afrobeats icon Davido have come together on the new summer banger “Boom Bang,”.

Ricky Blaze and Jonny Blaze co-produced the track, which is set to appear on Konshens’ forthcoming album, Red Reign

Speaking on where the ‘Boom Bang’ video, which was directed by Jamaican dancehall star Demarco in Atlanta, Konshens said:. “We couldn’t do Jamaica, we couldn’t do Nigeria, so we met at the crossroads.”

He added: “There is no storyline to the video, it’s just a fun vibe and that’s what we want going into the summer. The past year has been way too serious, so we’re trying to loosen things up now.” 

Known for international dancehall smashes like “Bruk Off Yuh Back” and “Gal a Bubble,” Konshens has represented the genre on collaborations with Nipsey Hussle, Cardi B, Doja Cat, The Chainsmokers, Nicky Jam and Rick Ross, to name a few.

He can also be heard on the freshly released F9: The Furious Saga soundtrack, on the track “Real” alongside Justin Quiles and Dalex.

Davido is one of the most influential artists in Africa, a global superstar known for making some of afrobeats’ most wide-reaching and immediately identifiable tracks, such as “Fall,” “If” and 2020’s “Fem.” 

“Boom Bang” follows the Spice and Rvssian collab “Pay For It” and the introspective “Can’t Stay Sober” as Konshens rolls out Red Reign, anticipated for release later this year through Ineffable Records.

The album marks Konshens’ first release through the label arm of the multi-faceted music company Ineffable Music Group.

The multifaceted, Oakland-based organisation which owns and operates venues and festivals across the USA and manages and releases music from artists like Stick Figure and Collie Buddz.

Since launching in 2019, the imprint has quickly ascended the Billboard reggae labels chart, placing second only to Universal Music Group in terms of total album sales in 2020 after topping that list outright in 2019.

Initially focused on U.S.-based reggae acts, Ineffable Records has in the last year broadened its scope to include artists from the genre’s home in the Caribbean, including Konshens, Demarco and Kes. 

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