HERE IN the UK for the launch of his latest musical project, TT Freak, Akon told the Voice that he missed out on ‘enjoying music’ when he was younger, something he won’t repeat moving forward.
The legendary rapper has transcended being seen solely as a musical artist having experienced successes across various business interests over the last 15 years since he broke onto the world scene with ‘Locked Up’.
In collaboration with social media giant TikTok, Akon’s Konvict Kulture releases TT Freak today featuring some of the biggest breakout artists of recent times including African sensation Nektunez and the Atlanta raised rapper Amirror.
Akon enthused: “Music has always been the vehicle to major projects coming, but for this one, it’s more about the music than any projects coming. But it is an extension of future things that will be coming that I will utilise this music opportunity to market and promote as well.
“Coming into the business I was so used to running after money to a certain extent, music was so much of a business to me that I never had a chance to enjoy it.
“So after years and years passed by, going back to the States after traveling the world, I ended up going to a place called Magic City which is one of the biggest clubs in Atlanta and there they have a traditio when an artist comes in they play all of their records.
“I’m sitting up there and they are going for like an hour, hour and a half of records that I had completely forgotten all about. It reminded me of how much I used to enjoy music.
“So I said, I have to put out another record but this time when I do it, I definitely want to do it in a way where I can enjoy it. I don’t want it to be about no business, I don’t care about accolades, I just want to do great music and have an amazing time and just travel the world and tour with the other artists.”
Akon is one of the premier producers and recording artists of the 21st century. With an American Music Award, Billboard Award, and multiple World Music Awards along with a Guinness World Record, he is one of the most featured artists of all time.
Through his own record label, he has helped break some of the biggest artists of the last 20 years and revolutionised the music industry.
Outside of music he is one of the most successful African entrepreneurs and has been regularly listed in magazines such as Forbes as one of the top 100 influential people on the planet.
As with much of Akons work, TT Freak feels totally ahead of its time.
Whether that is the unique partnership between TikTok and Akons Konvict Kulture brand, his collaborations with the likes of Nektunez and Amirror or the subjects tackled in this release with a sound that feels both accessible and ahead of the curve.
Akon, as he has done so many times before, continues to drive the music industry forward through his creativity, musicality, and entrepreneurship.
Featured on the EP is the musician and producer Nektunez whos amassed more than 10 billion views on TikTok and billed as one of the biggest stars to come out of Africa in recent times.
Hes most well-known for his cult Ameno Amapiano remix. The multi-instrumentalist and producer is one of the most talented producers of his generation.
TT Freak EP also features songs by Konvict Kultures first female rapper Amirror. Recently signed with Konvict Kulture and set to release her first EP next year.
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